when concerns about production declines are presented the markets are working from a
demand base that truly reflects economic considerations rather than demand that is impacted
by an “artificial influence”. But the economics of the market also work when prices rally in a
meaningful manner. It is likely the recent price rally will lead to some demand stress in areas of
corn processing, wheat processing, feed demand for wheat and corn, etc.
issues are realized history suggests they will be very stealthy in their impact. The markets will likely
not realize demand stress in a public announcement, but rather over time demand may be deferred
and/or limited on a longer term basis. The markets will likely look back over a meaningful period of
time and then realize the negative demand effects.
Another consideration of the higher prices is the impact they will have on planted acres for the
upcoming crop production cycles. A case can be made farmers will not only spend more money on
production technology to support the crops’ production, but they will also work aggressively to plant
crops in response to the higher prices. $7 plus wheat will likely get the farmers’ attention as the fall
planting season approaches for the northern hemisphere. While some may say higher prices for corn
and soybeans will counter some of the enthusiasm for wheat acres, I suggest we need to consider the
timing of the planting season combined with the potential benefit of assured profits via revenue based
crop insurance. U.S. wheat farmers may have an opportunity this fall to lock down very attractive
profits on winter wheat if prices hold at current values during the window in time during which the
futures component of the revenue assurances of the crop insurance is fixed. These same
considerations are not available for spring planted crops until the spring of 2011. Given that as
recently as 45 days ago the wheat farmer was concerned with prices that portended profitability
stress, it would seem winter wheat farmers will find the ability to engage a marketing strategy
(revenue based crop insurance) as a very attractive consideration to support fall planted acres.
Another consideration supporting wheat acres is that wheat is a weed. I have heard many a farmer tell
me they can grow wheat in the middle of a crack in concrete if they can just get some timely rain. I
fully anticipate there will be ample economic incentive in place for farmers to take advantage of the
“put” of revenue based crop insurance to support profitability and financial considerations for 2011
for a crop that basically can be grown anywhere, if wheat prices continue to hold at levels that are
considered highly attractive for wheat production. This may or may not meaningfully impact other
crop acreage issues. However I will note harvested acres for winter wheat can be tweaked higher not
only from simply planting more acres, but also from keeping the winter wheat in production rather
than grazing. Higher prices for corn and soybeans will also likely work to encourage planted acres for
the spring of 2011, but the timing of the potential profitability lock of revenue based crop insurance is
not an immediate consideration as it is for the winter wheats.
Earlier this week the USDA issued the updated data of the WASDE report. Given the market and
price developments of the past 5 weeks this report was anxiously awaited as many anticipated some
clarity to the question of what adjustment the USDA would make in response to the hot and dry
growing season of the FSU. These reports have taken on additional considerations beyond the actual
data of the report over the past number of years. The market and trade no longer simply compare the
data versus the previous month’s data and prior year comparison. These issues are ultimately
important. But for a period a couple of days prior to and after the issuance of the USDA report, the
markets focus a good deal of time massaging the expectations of the report and then the actual report
data versus expectations. To a great extent this is broker chatter and for purposes of conversation with
clients I prefer to focus on the actual numbers and their relevance to real supply and demand balance